Solutions
Advanced Analytics
CDRlive Advanced Analytics is a powerful suite of predictive analytics and modeling solutions that have been engineered and proven in the toughest of competitive climates. Pre-built as commercial off-the-shelf offerings, the CDRlive Advanced Analytics solutions have been delivering hundreds of millions of dollars of value when most solutions have stayed firmly on the drawing board.
Existing production examples include the following:
Competitor Analysis
Advanced B-number analysis and subscriber modeling are used to provide a detailed view into past, current and future competitor activity at a national, regional, market and sub-market level. Measures include market share, gross/net adds, disconnects, share of net adds, churn rates etc., with results proven to be more than 99.9% accurate.
Churn Prediction
CDRlive data is combined with data from supplementary sources to produce models that rank subscribers’ propensity to churn according to more than 7,000 behavioral characteristics. Current production solutions have provided incremental lift to existing churn models, as well as unlocked new areas of churn analysis that were previously overlooked by operators.
Social Network Analysis (SNA)
LGR uses its SNA solution to link subscribers based on their CDR interactions as well as profiling of supplementary data such as names, family plans etc. Using both ‘hard’ and ‘soft’ links to define socially bound networks and their behavior, SNA results are invaluable inputs for churn mitigation, viral marketing campaigns, customer acquisition and retention, and identification of competitive weakness or threat.
